Why Google is against paid links – read on

If you are regular to Matt Cutt’s blog, you would have read that Google is planning to iron out paid links from it’s search engine. It wants us (webmasters) to report them these paid links. Now, you might be asking what is wrong in selling links on your site? Well there is nothing wrong, but Google just doesn’t want you to sell the links on your own websites. Selling links on your website, alters the Google search. How? Well it is simple, Google gives higher priority to the pages with more link backs (natural) so these pages rank higher in search engines. But with selling links Google isn’t able to detect which is natural back link and which are paid links.

At this point it is obvious that some question arises in everyone’s mind. The most common questions are why now? why are they doing this? why only paid links what about link exchange?

Why now? Probably the toughest question. They always knew people were selling links on their website on the basis of traffic and the Page Rank. So why now?? The only possible explanation that I can give you is because of the launch of Contextual Links like V7N. Matt Cutt has himself blogged against V7N’s Contextual Ads , and even called their advertisers SPAM (indirectly). So Google (Matt Cutt) doesn’t want people to buy or sell blog posts. I think Google wants only people to buy contextual ads via Adword .

Matt Cutt says you can sell links on your blogs for traffic, but not to help the other site in SEO. Now Google Adsense says you should not buy traffic as it is against the TOS.

In order to ensure a good experience for users and advertisers, publishers may not request that users click the ads on their sites or rely on deceptive implementation methods to obtain clicks. Publishers participating in the AdSense program:

• May not encourage users to click the Google ads by using phrases such as “click the ads,” “support us,” “visit these links,” or other similar language
• May not direct user attention to the ads via arrows or other graphical gimmicks
• May not place misleading images alongside individual ads
• May not promote sites displaying ads through unsolicited mass emails or unwanted advertisements on third-party websites
• May not compensate users for viewing ads or performing searches, or promise compensation to a third party for such behavior
• May not place misleading labels above Google ad units – for instance, ads may be labeled “Sponsored Links” but not “Favorite Sites”

Hmm.. So it is all way Google decides what a webmaster should and shouldn’t do ?What does Google want to prove with all this? Is it really related to the search engine or is it otherwise? Did I say Monopoly ?