This is what Google has to say:

Your site’s ranking in Google search results is partly based on analysis of those sites that link to you. The quantity, quality, and relevance of links count towards your rating. The sites that link to you can provide context about the subject matter of your site, and can indicate its quality and popularity. However, some webmasters engage in link exchange schemes and build partner pages exclusively for the sake of cross-linking, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. This is in violation of Google’s webmaster guidelines and can negatively impact your site’s ranking in search results. Examples of link schemes can include:

• Links intended to manipulate PageRank
• Links to web spammers or bad neighborhoods on the web
• Link exchange and reciprocal links schemes (“Link to me and I’ll link to you.”)
• Buying or selling links

The best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community. The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it. Before making any single decision, you should ask yourself the question: Is this going to be beneficial for my page’s visitors?

It is not only the number of links you have pointing to your site that matters, but also the quality and relevance of those links. Creating good content pays off: Links are usually editorial votes given by choice, and the buzzing blogger community can be an excellent place to generate interest. In addition, submit your site to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific expert sites.

My Comments:

As a webmaster of a website we should learn to look beyond Google. Google does mean a lot of thing but it is not everything. Apart from the alteration of Pagerank ,I recommend you to read why Google is against paid links which I blogged sometimes back. Google expects us to submit our websites to Yahoo! Directory which costs us $300 and to DMOZ (you will grow old and die by the time (if) they approve you). So I recommend do not be bother about Google, if it strictly starts implementing this policy many non link selling website will be affected and there will be major changes in the search engine results.

Anyways lets get back to our SEO for website promotion, since Google says it may penalize websites we will try to avoid link building process and try alternatives to generate traffic for our websites.

Advertisement:

To promote your website the most important thing to consider is your budget. It is better if you have good budget, but if you are tight on your budget I consider you should get some free advertisement.

Social Bookmarking Websites:

You have to be exceptionally well if you want to make it to the front page of website for eg.Digg. But people can actually buy there way up. It is not the right way to do it, but it is a good alternative to get lots of traffic to your website.

Web directories:

Web directories are also a good way to build your links. There are thousands of directories out there where you can submit your links. Previously I wrote a post for directory owners, on how they can earn money from directory. As a webmaster you can buy these featured links to be placed above the rest of the websites in the category, it will help you get some traffic to your website. But directories can generate a lot of link backs, which seems ok to Google. Currently I am offering web directory submission service myself. You can contact me on [info [at] idigitalcore.com] for more info.

Packages Available:

Starters pack:

• 50 Directory Submission – $3

Directory Submissions without Excel Report Sheet

• 100 Directory Submissions – $5
• 200 Directory Submissions – $9
• 300 Directory Submissions – $14
• 400 Directory Submissions – $19
• 500 Directory Submissions – $24
• 1000 Directory Submissions – $49

Directory Submissions with Excel Report Sheet ( Consists of the Directory List sorted by Page Rank)

• 100 Directory Submissions – $9
• 200 Directory Submissions – $14
• 300 Directory Submissions – $19
• 400 Directory Submissions – $24
• 500 Directory Submissions +50 Directories Free = 550 Directories – $29
• 1000 Directory Submissions + 100 Directories Free (WOW) = 1100 – $54

Directory Submissions with Screen shot and Excel Reports Sheet ( Consists of the Directory List sorted by Page Rank)

• 100 Directory Submissions – $19
• 200 Directory Submissions – $29
• 300 Directory Submissions – $39
• 400 Directory Submissions – $49
• 500 Directory Submissions +50 Directories Free = 550 Directories-$ 59
• 1000 Directory Submissions + 100 Directories Free (WOW) = 1100 – $79

Article Submission:

You can also write articles regarding your website and submit it across various Article directories. You can find the list of free article directory at Directory critic.

For my website ghuj.com I have bought around 700 article submissions across various blogs and currently doing link building using directory submission. I am going to submit Ghuj.com to all the directories I have in my list.

META Tag:

It is time to observe the code. I opened the code and found that GHUJ.COM doesn’t have the meta tag. Meta tags are considered important in SEO because they tell the search engine about the website. In Meta we have two important fields the Meta keyword and the Meta Description.
Meta Description: Describe in brief about your website, keep it under 30 words.
Meta Keywords: Keep around 10 keywords.
Here is the TAG that I chose for GHUJ.COM

<META name=”description” content=”The Gimp tutorials for newbie’s and advanced users. “>
<meta name=’keywords’ content=’the gimp, tutorial, tutorials, gimp tutorials, gimp download, gimp windows, gimp brushes, gimp mac’>

Check out your competitor’s website for this description, do not copy the exact code instead you can modify it to suit your website.
TITLE Tag:

Titles are very important in SEO, Google searches for keywords in titles. So we must carefully write a page title for our webpage. Do not include more than 3 keywords in the title, else Google may consider it as spamming. Make sure you use the title depending upon the content of the page. Do not use the same title for all the pages.
Keep you code clean
If you have Javascripts in your header I recommend moving them into separate files. When Google bot visits your site and starts the process of indexing it may enter an infinite loop because of some JavaScript so after sometimes it times out and doesn’t index the file it may even blackmark the page so it may not waste it’s time again in the same page. So moving your JavaScripts to a external .js file is a good practice. Validate your pages at http://validator.w3.org/
IMG TAG (Image Tag):

In a previous post I have mentioned how to optimize your images for search engines. I recommend you do a quick read before we proceed.

HEADING TAGS:

Make proper use of the <H> tag, Mark your headings with <H1> Tags . Instead of the <b> tag use <strong>. Use the <p> tag to split up the contents into new paragraphs. To say it straight, if you have used a WYSIWYG editor go through the code all over again and make necessary changes.

Write Quality/Unique Contents:

This is the most important step in SEO, quality/unique contents gets natural links and perform better in search engines. The key is to write more and more pages, the more pages you write the more they are indexed and the more is your chances of being found. Never stop writing articles related to your niche as this keeps the site updated and Google likes fresh contents. This is why SEO experts recommend to start a blog for your website.

Let me summarize all the steps :

• Include a proper Meta Tag.
• Rework on your Title Tag.
• Clean up your code/validate your code.
• Rework on your Image Tags.
• Update your site regularly.

Now our website is ready for the search engine. The next step is to promote our website, which I will be covering tomorrow. Until then happy optimizing.

Finding the Right Keywords:

Find the right keywords requires you to have a good knowledge of your niche. Experience in your niche can help you sort out premium keywords. If you are new to niche do not fear, we have tools that do the work for us. We will use both Google and Yahoo to find the keywords. After all we are optimizing our websites for these two major search engines.

• http://www.ovtd.com (Overture Keyword Suggestion) – Yahoo
• https://adwords.google.com/select/KeywordToolExternal (Google Adwords) – Google

Using the Found Keywords:

After we have done searching our keyword, it is time to implement these keywords to rank better in search engines. To implement these keywords you need to re write your website content, since the keywords are not in proper English we need to carefully write our content to fit these keywords. It is important not to overstuff the keywords else it may back fire you. Spread your keywords across paragraphs with a maximum of 2-3 keywords per paragraph.

After writing the content it is time to interlink these keywords by anchor. Use the keyword as anchor text. If you have chosen 3 keywords write 3 pages of related article to that keyword. It is very important to keep these contents in human readable form. Consider the Search Engine spider as just another human visitor.

Next step is to get external websites to link your website. This is the toughest part and there is a complete business running with this very concept. There are different ways to get link to your websites they are

• Write quality articles/contents/tools and get genuine links.
• Buy links from websites related to your niche.
• Getting links by doing link exchange, you scratch there back and they scratch yours.
• Submitting to Web Directories and article Submission websites.

To do SEO it requires lots of your time and patience. Tomorrow I will take my site www.ghuj.com and optimize it to move up the rankings in search engines.

So it is time to say bye bye to Tyroo ads as the earning is less. It perform well on websites with Indian traffic, if you have good Indian traffic I recommend it to you. Currently I don’t have a website with good Indian traffic. When I told them about the poor performance with non Indian traffic they told me they are constantly trying to get more International Advertisers.
Everything is fine about Tyroo Ads, it is just that they don’t have enough advertisers with them. As I have already mentioned it is just matter of time and things will change! Tyroo has a great future in India.

Advantages of Tyroo Ads

• Suits Indian websites better.
• Good alternative to Google Adsense.
• Can be used along with Google Adsense as it is non contextual based.
• Minimum checkout payment amount is only Rs. 2500.
• Code generated in couple of clicks.
• They share almost 65% of revenue with the publishers.
• You can actually hide Ads by Tyroo tag unlike Ads by Google tag.
• Good Customer care.

Disadvantages of Tyroo Ads

• Needs Indian traffic.
• Less advertisers’ base.
• Needs more user friendly interface.

As you can see there are more advantages than disadvantages which clearly shows its potential. I will not quit using Tyroo Ads but will use it at right place, may be sooner or later.

Wikipedia defines it as:

Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of websites to a full-fledged computing platform serving web applications to end users. Ultimately Web 2.0 services are expected to replace desktop computing applications for many purposes.

The concept of “Web 2.0″ began with a conference session between O’Reilly and MediaLive International. To a general user, web 2.0 is a highly interactive, very attractive, user friendly web application. In the initial period of Web 2.0 it was defined with the help of following example.

In todays date web 2.0 means much more than that. Web 2.0 has changed the way websites are designed, most of the web 2.0 websites are completely built on css and they host some really crispy, shiny vector images.

Recently SEOmoz arranged a review all the web 2.0 websites and chose the best among them. Here are the websites were best in there category.

Blog Guides

Bookmarking

Books

Business

Communication

You can visit SEOmoz’s Web 2.0 Awards for the complete list. One thing to notice here is Google leads with maximum gold, followed by Yahoo! . Couldn’t find Microsoft anywhere lol. The list of web 2.0 websites are only increasing daily. One of my fellow blogger blogs regarding the latest web 2.0 happening.

With the launch of Tyroo, it has come as a relief to 1000′s of webmasters banned from Google Adsense. I went ahead and signed up for Tyroo to test it. Currently I have replaced Google Adsense with Tyroo temporarily to check how it works out. The minimum payment amount is Rs.2500 , and the payout period is 1 month. Currently there are not enough advertisers in Tyroo, but that will change once it starts picking up.

They are already accepting publishers, just go ahead and register. I signed up for Tyroo ads on saturday and today my account was activated.

So what are you waiting for

• Tyroo: Sign Up
• Tyroo: Term Of Service
• Tyroo: Frequently Asked Questions 

The new web messenger supports most of the features of it’s desktop versions like History, multiple chat windows (tabs), friends list, emoticons etc. You can also add your buddies from MSN to Yahoo messenger.

Here is the screenshot of Yahoo Web Messenger live in action

At present Yahoo Web Messenger service is available in India, Brazil, Malaysia, Philippines, Vietnam and the United States. In due course of the year, the service will be launched in other parts of the world too.

Yahoo senior vice president of communications Brad Garlinghouse said, “This really has great implications for the road warriors out there who are on the go. People have become quite accustomed to a non-stop accessible life.”

“The internet is evolving from a static experience where a web page is just a web page to where Web pages behave more like traditional desktop computer applications,” Garlinghouse added.So what are you waiting for Log in now!!

If you want to keep your photos , then you’ll need to choose from a few options by this fall. Don’t worry – there’s nothing you need to do now, but later this summer you’ll be receiving an email asking you to make a decision about your photos.

Move your photos: Select from among the photo sharing services offered (Flickr, Kodak Gallery, Shutterfly, Snapfish, and Photobucket) and they will move the photos for you. You’ll need to verify your Yahoo! account information and either create a new account or login with an existing account at that other service, but beyond that they’ll take care of the rest.

Download: Go to each photo and select “Download” above the photo. Unfortunately we do not technically support the ability to download more than one photo at a time, but for many of you it won’t take much time to download your favorites.

Buy an archive CD: Select the archive CD option (for users of the New Yahoo! Photos only), verify your Yahoo! account information, and begin creating a CD of your original, hi-resolution photo collection. Our partner Englaze will be offering discounted pricing of $6.95 for 700Mb of photos.

This is what Yahoo has to say about it

For some time now we’ve supported two great photo sharing services, Yahoo! Photos and Flickr. But even good things come to an end, and we’ve decided to focus all our efforts on Flickr – the award winning photo sharing site that Time Magazine has even called “completely addictive.”

Source: Yahoo Photos closes