Jeba’s Blog

Beware!! – Don’t let them miss that click !!

Well those of you who went a step ahead with adsense placement beware!! Your accounts are at risk. Previously Google has announced a policy where publishers can’t place any thumbnails near the Ads. Which dropped the revenue of many publishers including me. Now comes another policy from Google that says you should not place your ads at obvious place where users tend to click accidentally. This policy is introduced to make sure that your site visitors click only on the advertisement they are interested.

With these policies two parties are directly affected:

Advertisers – They get a better conversion ratio and better value for their money.

Publishers – Their earning will drop further. Policies like this will affect sites like arcade games, free demo software download, tutorial websites etc. Usually websites with arcade games require huge resources, so I really doubt if they can afford to run their sites.

Well the essence of this policy is, Advertisers will get better value for their money with higher conversion ratio than before.

Google has always been excellent protecting their advertisers (eg this policy) , and as far as protecting publishers goes.. I have read Horror stories.

Here is the copy-paste of the text from Inside Adsense:

As you may know, our tips and guidelines mention that “users should only click on Google ads if they’re interested in the services being advertised”. While there are many precautions a publisher can take to avoid encouraging clicks on their ads, we’ve found that some implementations of the ad code can lead to accidental clicks that the publisher may not have been able to predict. Some implementations that could lead to accidental clicks include placing your ads:

- In close proximity to Macromedia Flash games
- Under pop-ups or download prompts
- Near site navigation controls on your pages, such as drop-downs or menu links

Generally, we ask that you not place your ads near features of your site that your users may interact with by clicking. If your site contains elements that increase the number of ad clicks without increasing business results for the advertiser, we may consider these clicks to be invalid. “Business results” can range from an online sale to a page view. If we detect enough of these clicks and determine that the risk to our advertisers is too great, we may disable the account. To maintain compliance with our program policies and ensure that your users don’t inadvertently click on the ads on your site, we strongly recommend that you move any ad units that are in close proximity to interactive site features.

As always, thanks in advance for your cooperation!

Source: Inside Adsense -Don’t run the risk of click and miss