A starter’s guide to SEO

The success of your website depends on your search engine ranking, you may be present in the search engine but your location matters the most. If you are placed in 30th or 4oth page in search engine you are performing very bad. If you are in first page you are doing great. If you are in the top 5, you should be getting the maximum traffic for that keyword. So choosing right keyword is equally important, we need to search for popular keywords and start optimizing our websites for them.

Finding the Right Keywords:

Find the right keywords requires you to have a good knowledge of your niche. Experience in your niche can help you sort out premium keywords. If you are new to niche do not fear, we have tools that do the work for us. We will use both Google and Yahoo to find the keywords. After all we are optimizing our websites for these two major search engines.

• http://www.ovtd.com (Overture Keyword Suggestion) – Yahoo
• https://adwords.google.com/select/KeywordToolExternal (Google Adwords) – Google

Using the Found Keywords:

After we have done searching our keyword, it is time to implement these keywords to rank better in search engines. To implement these keywords you need to re write your website content, since the keywords are not in proper English we need to carefully write our content to fit these keywords. It is important not to overstuff the keywords else it may back fire you. Spread your keywords across paragraphs with a maximum of 2-3 keywords per paragraph.

After writing the content it is time to interlink these keywords by anchor. Use the keyword as anchor text. If you have chosen 3 keywords write 3 pages of related article to that keyword. It is very important to keep these contents in human readable form. Consider the Search Engine spider as just another human visitor.

Next step is to get external websites to link your website. This is the toughest part and there is a complete business running with this very concept. There are different ways to get link to your websites they are

• Write quality articles/contents/tools and get genuine links.
• Buy links from websites related to your niche.
• Getting links by doing link exchange, you scratch there back and they scratch yours.
• Submitting to Web Directories and article Submission websites.

To do SEO it requires lots of your time and patience. Tomorrow I will take my site www.ghuj.com and optimize it to move up the rankings in search engines.